quasar launches new BRANDING

quasar launches new BRANDING

Quasar is pleased to officially launch its new BRAND! The new brand dovetails with the company’s strategic focus on the medical device market.

Our NEW BRANDING, logo, colors and symbols support the direction, perception and mindset of the new strategy.

QUASAR, our company name, refers to the most luminous of all objects in the universe, a dwarf star that give off enormous amounts of energy.

The new logotype symbolizes early evening skies, sparkling with a single star.

The logotype has a unique ‘star’ that mirrors the name’s origin, its meanings and mindsets.

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China MAH Policy

China MAH Policy Changes and The massive Opportunity for Medical Device OEMs

The new MAH or Marketing Authorization Holder Policy has opened up a whole new level of opportunities for medical device companies. OEMs must capitalize on the major changes taking place in the Chinese market in allowing high-quality medical devices to be manufactured and marketed without as many restrictions as they experienced prior to the MAH Policy.

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crisis leadership

The Impact of Quasar’s Crisis Leadership Through Covid-19

As rumors of Covid-19 spread in January 2020, and fear gripped most of China, the management had to face facts and realize that a serious crisis was in the offing. Instead of being paralyzed by fear and uncertainty, Quasar’s leadership headed by Ayal Amitai, CEO, began looking ahead, considering courses of action to get the plant working again.

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